AbelEndeshaw
Senior Product Designer — SaaS interfaces, from Addis Ababa.
Product
Interaction
Design Systems
Work — 5 case studies
01 · Selamnew Workspace
A landing page that earns the click
Conversion Optimization (CRO)SaaS MarketingProduct Storytelling
02 · Selamnew Workspace
Employee management without the dread
Enterprise UXDesign SystemsAccessibility (A11y)
03 · Selamnew Workspace
An onboarding flow that respects the new hire
OnboardingUser JourneyConversion
04 · Selamnew Workspace
Designing the Talent Acquisition module end-to-end
HR SaaSUser ResearchWireframingEnd-to-End Product Design
05 · Personal Project
What if I designed my own forum?
UI DesignTypographySelf-Initiated
About
Identity
RoleSr. Product Designer
DegreeBSc Eng.
BaseAddis Ababa
RemoteAvailable
Profile
Senior Product Designer based in Addis Ababa. I lead design at IE Network Solutions, shipping a full SaaS workspace platform used across enterprise teams. Background in Software Engineering means I think in components, not screens.
// Education
BSc Software Engineering
Addis Ababa Sci. & Tech. University
// Certifications
Introduction to UX/UI Design
IBM · Coursera
Visual Elements of UI Design
CalArts · Coursera
// Experience
IE Network Solutions
Senior Product Designer
Full-time2024 — now
Churchme
Product Designer
Full-time2023 — 2024
Gotech Technologies
Mobile App Developer
Contract2022 — 2023
Skills
Design
FigmaAdobe XDProtoPieFramerWebflowMiro
Code
ReactNext.jsTailwindFlutterTypeScriptHTML/CSS
Process
GitJiraLinearNotionGitHub
AI
ClaudeClaude CodeCursorStitch
Contact
Let's make something worth shipping.
contact.abelendeshaw@gmail.com